Sub-box office hits for big budget Bollywood films | Techno Glob


After SS Rajamouli’s RRR, trade experts say superhero flick Brahmastra may find it difficult to fully recover its investment anytime soon. The film was made on a budget of Rs 350 crore, has made around 248 crore in domestic box office collections, translating to a 124 crore share for the producers Star Studios, which also retains the satellite and digital rights for their platforms. Trade experts say the box office is yet to fully recover to support such ultra-expensive films even as producers envision them as franchises that will pay off in the long run with multiple spin-offs. Earlier this year, distributors and theater owners have paid 400 crore to get the rights of RRR were not able to recover their investment. Trade experts say that the film would not have achieved box office collections if it had been released before the pandemic. The drama of the period was particularly under-performed in Hindi-speaking ballet, even less so 275 crore as compared to Rs 510 crore was made by Rajamouli’s Baahubali 2 in 2017.

A film trade expert, who declined to be named, said, “If the film’s expenses are compared with its revenue, there is definitely a shortfall for Brahmastra.” Satellite and digital platforms, the box office provide the final confirmation, the person said, adding that the film has done a good job of improving sentiment for the Hindi film business. “The spirits of the industry have, at the end of the day, proven to be a valuable bet,” the person said.

Returns from films like RRR, Brahmastra and more recently, Mani Ratnam’s Puneyan Selvan-1 are low for distributors as the country has lost around 1,500 theaters to the pandemic – mostly single-screen properties that have lost their business due to the pandemic. They could not escape the blow. Many cinema owners have recognized that a certain part of their clientele has not returned to the theater and is unlikely to return because he is accustomed to enjoying content on streaming platforms in the comfort of his home.

Independent trade analyst Sridhar Pillay said it has become critical for filmmakers to stick to budgets at a time when the overseas market for Indian films has shrunk considerably.

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