Reliance Retail: Reliance Retail plans to open small stores to sell electronics | Techno Glob


Reliance Retail plans to open thousands of smaller stores under its Reliance Digital electronics chain in high streets and neighborhoods across the country, primarily selling smartphones, tablets, laptops, gaming devices, TVs and Internet-enabled products, two industry executives told ET.

The country’s biggest retailer has yet to decide on a brand name for the new stores, they said.

Reliance Retail previously ran a chain of small stores under the Digital Express brand, which were closed and converted to My Jio stores selling Jio Connections and some mobile phones.

The proposed new stores would be larger at up to 2,000 square feet compared to the 300 to 500 square feet of previous Digital Express outlets, executives said. There will also be greater product availability across segments than the previous avatar.

“Smaller-format stores will appear from next quarter in cities and smaller towns, showcasing internet-connected devices, including 5G-enabled ones,” one of the executives said. “Re-entry with smaller stores is about penetrating deeper with sales of tech products, which were booming even during the pandemic.”

An email sent to Reliance Retail went unanswered until Thursday press time. Electronics, including smartphones, is Reliance Retail’s largest business. It sells electronic products in more than 530 large-scale Reliance Digital stores, the online extension of the Reliance Digital website and the JioMart market. The company has also integrated thousands of small consumer-owned electronics and mobile phone stores that are now converted into JioMart Digital outlets, sourcing products from Reliance and selling them with all the services and programs of consumer credit from Reliance Retail.



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