Reliance Retail launched an athleisure brand, Xlerate, on its new commerce platform, AJIO Business and engaged cricketer Hardik Pandya as its brand ambassador.
The brand meets the needs of sports and fitness enthusiasts.
Xlerate deals start at Rs 699 with merchandise ranging from sneakers, athletic and lifestyle shoes, apparel such as sweatpants, t-shirts, shorts and other accessories.
Xlerate products are exclusively available on AJIO Business, India’s leading B2B e-commerce platforms. Any retailer in India, including small general sports stores and fashion retail outlets, can place an order for Xlerate products by registering on AJIO Business, Reliance Retail said in its statement.
Akhilesh Prasad, President and CEO – Fashion and Lifestyle, Reliance Retail, said, “Xlerate is sure to delight the value-conscious consumer with its superior and affordable product offering. Our Brand Ambassador, Hardik Pandya, embodies his spirit of moving forward in life undeterred by obstacles. The “Don’t Brake, Xlerate” campaign reflects the passion and enthusiasm of young people, who pursue their goals with a never-say-die attitude. The brand caters to their needs in athletic shoes, sandals, and apparel categories.