Code Name Taranga has emerged as a film that could have done better for itself if it had been released directly on OTT. In fact, one can draw parallels with Emraan Hashmi’s web series Bard of Blood, which was also about a spy who works hand-in-hand to infiltrate a terrorist organization in the Middle East. Even in this film, Parineeti Chopra had to play the part, and while she did convincingly, it didn’t make the same either in the promotion or the release.
It can be well seen from this fact that the film has hardly been put together 1 crore* at the box office and it can also be a good touch and go once the official collections are announced. It will be for the film even if it is nowhere to run in the second week.
The code name Tiranga has come unannounced and is disappearing without anyone noticing, so it is actually less damaging to the people associated with it. The problem is really big when there is hype around the film and then it disappoints. In this case, no one knows about the film.
Rest assured, more people will get to know about it when the codename Tiranga releases on the next OTT. It remains to be seen when that will happen. Will a mandatory four-week window be followed or an early release for codename Trianga on OTT? Well, one will know in a few weeks from now. Even theatrically speaking, the film is a disaster.
* Estimation. Final marks are awaited.
Note: Box office numbers are estimates and based on various sources. The numbers have not been independently verified by Koimoi.
Must read: Brahmastra Box Office Collection Update: Ayan Mukherjee’s film grosses Rs 265 crore in 6 weeks, should Diwali bring in some more
Follow us: Facebook | Instagram | Twitter | YouTube | Telegram