Disney purchased Lucasfilm on October 30, 2012, and it includes all. This week, to mark the ten-year anniversary of this landmark acquisition, AIPT will reflect on Disney’s impact on one of the most popular and influential media franchises to ever exist. – star wars.
The crown for the number one film at the US domestic box office of all time does not belong Titanic, avataror still Avengers: Endgame. Star Wars: Episode VII – The Force Awakens It still rules seven years after its inception. This may seem like a fact that could be useful in a trivia game at your local dive bar, but it also begs the question: how come? How can the opener of a trilogy be best described? to polarize So successful? How does a film that seems to refer to the metaphorical zeitgeist bargain bin of today’s culture pull off such an incredible performance?
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To begin with, as is the case with any successful box office comeback, timing is everything. Three of the top four films on the all-time domestic box office list opened in December (excl Avengers: Endgamewhich came out in April of 2019 and is, well, Avengers: Endgame). Historically, December is the home of big movies lord of numbers franchise and the James Cameron epic, but it’s never been jam-packed with blockbusters like the summer months are. December’s most successful films have been able to reel in dollars during the winter holidays (when movies are a big activity for people to enjoy during the winter) and pile up their earnings in the following months (when there isn’t as much competition. ).
but for The force awakens As successful as it was, its good timing wasn’t just due to a lack of December competition. Let me take you back. when Episode VII Released, it has been ten years since the last Star Wars theatrical film was released and thirty-three years since the release of a movie. star wars The film that actually advanced the narrative timeline. Predictions were made. it was brand new star wars, the likes of which many fans had never seen in their lifetime. The timing of its release meant that audience appetite was greater than wheat.
Disney and Lucasfilms were aware of this and played on it with their marketing strategy. In the first teaser for The force awakens, a black man in a stormtrooper is the first person you see. You are introduced to a cute ball-like droid rolling around. A cloaked figure resembling Darth Vader appears on screen with a crossguard lightsaber among many other unfamiliar faces and images. Their aim was to emphasize modernity and let people know it The force awakens It wasn’t going to be their grandfather’s (or even their older brother’s). star wars. It was going to be something that old fans could find interesting, but new fans could claim as their own.
But before the teaser ends, the iconic Millennium Falcon flies around the screen, hinting at what’s to come. The second teaser teases nostalgia with a voiceover from Mark Hamill, Luke’s hand shaking R2-D2, and Han Solo showing up to say, “Chew, we’re home,” to Chewbacca’s growl. before
Disney’s strategy wasn’t just to market to people who were looking for novelty star wars. It was also to rally in old fans and with a splash of memories. Anyone who saw the teasers and trailers were able to find something they connected with, creating a buzz around the film that drove many people to the theaters.
But, with that said, none of it matters if The force awakens no good. To be the all-time number one at the domestic box office, you need incredibly strong word of mouth around a movie and for some fans to want to see it multiple times. In other words, the film needs to be entertaining, interesting, intriguing and mysterious enough to earn the required $930,000,000+, and Episode VII That was all, despite how the later films might taint the fans’ view of the sequel trilogy as a whole.
The new characters were fun, with interesting and playful chemistry between Rey, Finn, Poe, and BB-8. Seeing the old characters felt like a homecoming. Gave the use of practical seats The force awakens A more alive felt the lack of predictions. The space battles and lightsaber duels were cool and the whole experience felt like a classic star wars: An exciting game through space.
Granted, this may all sound subjective, but the domestic box office numbers bring me back to this. The force awakens It didn’t make all the money because it was boring and people didn’t like it. People saw the film, asked their friends to see it, and saw it again themselves because it was an enjoyable theatrical experience. For example, I watched it three times on opening day and enjoyed it more after each viewing.
The biggest criticism I heard The force awakens Does it feel like a lot? Episode IV – A New Hopebut I would argue that it is similar Episode IV It has some strong features. The rhythm of the film follows A new hope Not only to give the film a familiar throwback feel, but also because the film (and its characters in a meta sense) are exploring what it means to live in the shadow of that film. Rey and Finn are familiar with Luke’s mythology and the Force. Kylo Ren is trying to be like his grandfather, Darth Vader. Han Solo and Chewbacca are in essence trying to recapture their glory days even though they are so far in the past. All of these ideas are fun to run around in your head like the Millennium Falcon trying to escape Jakko and the lightsabers in the snow at Starkiller Base.
Episodes 8 and 9 and the dialogue surrounding them lead to the sequel trilogy being generally considered the worst of the trilogy. I’m not here to offer my opinion on it, but I understand if you bring it up Episode VII – The Force Awakens From the rest of the trilogy and see it for what it is, you will enjoy it star wars The film that holds the crown as the number one film at the US domestic box office of all time, and deservedly so.
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