How Indian films fared in the first six months of 2022 | Techno Glob


Two years into the pandemic, and most businesses have yet to get back on their feet. The film industry, for one, is where things got better. From Hollywood Blockbuster Top gun Maverick To South Indian movies KGF Chapter 2 And Pushpa the Riseand Bollywood movies Bhol Bholia 2 – The films brought audiences back to theaters and exploded at the box office. The Indian box office, too, scored very well but many Hindi films did not make it to the top. Bollywood ended the first half of 2022 in the Indian market in the glory of non-Hindi films.

The top five best box office collections of the year include three non-Hindi films and Hindi films feature only in the last two slots. Out of these two, only one can be labeled as a Bollywood film. Kashmir files, which is fourth in the top five, is a small budget film that surprised audiences and trade pundits with its box office performance. It is not common for Bollywood stars to pull the audience towards a drama. Bhol Bholia 2 It is the only movie that really saved grace for Bollywood. KGF Chapter 2, RRR, Pushpa the Rise, Kashmir Files And Bhol Bholia 2 Here are the top five grocers in India for the first half of 2022, in that order.

Unreal cinema is here for good

All the talk of surreal cinema, which has lost its appeal since the pandemic, was dismissed as mere chatter when India saw films like KGF Chapter 2 And Pushpa the Rise Scoring the highest number at the ticket windows. The films were textbook concepts of entertainment in populist cinema and used the most clichéd twists and character arcs. However, the audience flocked to the theater to see them.

When in detail on what clicked with the audience KGF Chapter 2 Crossing all language barriers to become a super hit across the country, producer Ritesh Sidhwani from Excel Entertainment says, “I guess what worked for the film was obviously the setup in the first part. A special promise was made and KGF Part two It fulfilled its promise. Credit goes to the writing and story – a very simple yet larger than life, entertaining story. And I think that the character of Rocky (probably, written by Yash) became very cute – for a simple promise to his mother, he takes everything and everyone. Excel Entertainment presented the film. Raveena Tandon and Sanjay Dutt also played important roles in this film which has earned around 55 million dollars.

SS Rajamouli G RRR A total of $34 million. It starred Ram Charan, Jr. NTR, Ajay Devgn and Alia Bhatt in lead roles and was widely praised for the production and the film’s general Rajamouli stature. The Rise of Pushpa Allu Arjun earned $32 million in the title role.

What attracts the audience to the theater?

In fact, there is no formula, as most of our filmmakers often say. However, a close study of movies that have done well in recent times makes one fact clear – a balanced mix of conscience and entertainment will work, regardless of style. A comparison can be made between cases in point Emperor Prithviraj And Kashmir files. Both films were based on real-life historical events and had a pro-Hindu perspective in the story. while Kashmir files good job, Emperor Prithivaraj Couldn’t beat the box office either.

Kashmir filesDirected by Vivek Agnihotri, and starring veteran actor Anupam Kher alongside his wife Pallavi Joshi, it dealt with the genocide of Kashmiri Pandits from Kashmir in the 90s. The film was praised not only by those who were in tune with its political agenda – others also hailed it as a balanced and well-made film. A powerful story through good acting makes it worth going. All the elements were easily combined Kashmir files.

Built on an estimated budget of $2 million, Kashmir files It grossed around $31 million at the box office. Director Agnihotri says, “I think honesty and truthfulness worked in the film.” There is a truth of Kashmir Genocide which everyone knows and everyone wants to know more about it but no one dares to collect it. We dared to bring it out. People saw our struggle and hard work. So there was credibility. No one can say that it did not happen. And the truth was so gut-wrenching that it made everyone feel pain. After a long time people realized genuine sympathy towards another human being and this created an unprecedented word of mouth.

He added, “Everyone was skeptical about the subject matter. Everyone thought that such an intense subject might not work, immediately after the pandemic. “How would a film with so much pain work with the public? Another concern was whether People will come to the theater after the latest wave of epidemics.

on the other hand, Emperor PrithvirajFeaturing Akshay Kumar in the titular role of an Indian king, did not attract the same response. The usual big-budget film directed by Kumar did not even get the expected opening. It didn’t even cross $6.5 million in its opening weekend. The film was heavily criticized for its use of inappropriate language and architecture and many other issues.

The similarity between the two films was that they could both be bracketed as mainly agenda-promoting films. Agnihotri’s film has mastered the art of cinema and managed to reach the masses without much effort.

Bhol Bholia 2 The film emerged as the best entertainer in the first half of 2022. Karthik Aryan’s comic timing, and excellent performance – especially in the scenes where he is full of soul, did wonders for the film. Tabu, who played a double role in the film, added grace to the story. Filmmaker Anees Bazmee added the right dose of comedy, at the right place and his efforts were supported by actors Rajpal Yadav, Sanjay Mishra, Ashwini Kalsekar and Rajesh Sharma. The film’s narrative also provided an all-inclusive entertainment for the family audience in India, collecting around $25 million in India alone.

“The entertainment landscape has changed dramatically since the pandemic,” says Prabhat Chaudhary, founder of communications agency Space. Every movie has to make a disproportionate amount of noise to get noticed as space has become cluttered and consumers’ attention spans have narrowed. Every film has a fertile geography and it needs to be carefully covered. The growing challenge that we now face is that every film needs to qualify itself as a theatrical experience. Why shouldn’t the audience watch the film on OTT in a few weeks? The promotional strategy needs to answer this question. SPICE developed KGF 2, RRR And Kashmir files.

Quite a few Hindi films, titled A-listers, released in the first six months of 2022 but proved disappointing at the ticket windows. They include Bachchan Pandey, jersey, Dhaka And Jaish Bhai Jurdar.



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