Box office breakdown: “Muskra” tops the charts | Techno Glob



The September 2022 box office is officially closed. Barring the pandemic, this was the worst September for theaters since 1996, with total domestic sales falling below $330 million. With all the delays and release date shifts during the pandemic, a month was bound to be affected. It seems that it was September.

But the box office continued to grow.

Charting at the top this week is the horror film “Smile” which earned $22 million in its opening weekend. It was above expectations (I said the film would only make $8 million – a pretty bad prediction on my part) and quite impressive for a film with a reported $17 million budget. With a moderately strong critical reception and a “B-” CinemaScore, “Masquerade” may not be released for the next few weeks. However, with its $17 million budget, the film needs to clear $65 million worldwide just to break even (factoring in marketing and theatrical costs). Of that $65 million, approximately $39 million will be needed in revenue. With a $22 million opening, “Smile” is all but guaranteed to be profitable.

As we’ve mentioned with “Barbarian” and “Pearl” these past few weeks, low-budget horror has proven time and time again to be a financially successful endeavor. Expect this industry trend to continue well into the future.

In second place this week is last week’s top movie “Don’t Worry Darling”. The film earned another $7.3 million this weekend, down 62 percent from its debut. This is not surprising considering the film’s poor critical and audience reception. With all the drama surrounding “Don’t Worry Darling,” there was little buzz entering its opening weekend, though that appears to have died down. With only $32.8 million earned domestically and the film falling fast, the film has virtually zero chance of making the required $78 million. That being said, I think “Don’t Worry Darling” has the potential to become a huge hit once it hits streaming.

In third place this week is “Woman King” with a $7 million weekend total. That was a 36 percent drop from the previous week and brought the film to $46.7 million. While that’s a more impressive hold than last weekend, “The Woman King” will need much stronger footing to reach its desired $100 million domestic gross. Although the film has received love from critics and viewers alike, it is unlikely at this point. “The Woman King” now turns its attention to the awards season to see if it can get any nominations at the Academy Awards.

In fourth and fifth place this week are “Bros” and the re-release of 2009’s “Avatar.” I was very wrong with my “Bros” prediction. I expected the romantic comedy to make $15 million in its debut when in reality it didn’t make $5 million. With an opening of $4.8 million, “Bros” defied box office convention with an extremely low total, despite a surprisingly strong critical and audience reception (the film earned an “A” CinemaScore). One possible reason is its gender. The romantic comedy has not fared well at the box office recently. Pre-pandemic, rom-coms were already exiting theaters and COVID-19 only accelerated that decline. Movies like “Marry Me” have been stalling in theaters this year, prompting studios to release rom-coms via streaming, where they have fared much better. “Bruce” is by no means an outlier in this regard, although considering its strong reception, its performance was unexpected. “Avatar” earned another $4.7 million this weekend, just shy of its grand total of $779 million. The hype is slowly building for the release of its sequel in December, which should be a fun weekend to watch.

This coming week brings the theatrical release of two new movies: “Lyle, Lyle, Crocodile” and “Amsterdam.”

“Lyle, Lyle, Crocodile” is a live-action/animated musical adaptation of the popular children’s story, starring Javier Bardem, Constance Wu and Shawn Mendes as the singing crocodile. It’s very difficult to predict music, but I think the movie will make $18 million this weekend.

“Amsterdam” is a comedy thriller with almost every actor in the world, including Christian Bale, Margot Robbie and John David Washington. The critical reception for the film has not been great, which is why I thought it would only make $8 million this weekend.

We’ll see, will “Lyle, Lyle, Crocodile” come out on top or will “Amsterdam” claw its way to the top?



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