‘Black Adam’ is a star-powered box office hit | Techno Glob



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CNN Business

Who says movie stars don’t matter in Hollywood anymore?

Theaters and box offices got a much-needed boost this weekend thanks to superhero flick “Black Adam” and romantic comedy “Ticket to Paradise” — two films led by big stars.

Let’s start with the winner of the weekend: “Black Adam.”

The Warner Bros. The film, starring Dwayne “The Rock” Johnson as a powerful superhero, took the No. 1 spot at the domestic box office with an estimated $67 million. It’s Johnson’s biggest domestic opening in a major role.

It’s also a much-needed win for theatres, which have been in a dry spell lately due to lack of blockbusters. The debut of “Black Adam” is the biggest opening at the box office since July’s “Thor: Love and Thunder.” (Warner Bros., like CNN, is owned by Warner Bros. Discovery.)

The film, which comes with a budget of $195 million, was led by Johnson, one of the more recognizable stars in Hollywood, when content and characters are more bankable than big names. He has also starred in lucrative franchises such as Fast and Furious and Jumanji.

Coming in at No. 2 is Universal Pictures’ “Ticket to Paradise.” The film, which was made for $60 million and stars George Clooney and Julia Roberts attending their daughter’s tropical wedding, grossed an estimated $16.3 million at the domestic box office.

Now $16.3 million may not seem like the biggest gross in the world, but it’s notable because romantic comedies have often become a dead genre at the box office. In fact, Universal suffered a setback just a few weeks ago when “Bros.,” another romantic comedy, flopped at the box office.

Billy Eichner, “Bruce.” The star said after the film’s disappointing debut that “straight people, especially in certain parts of the country, just didn’t show up for Bros,” which was the first gay rom-com. Produced and distributed by a major studio with a major theatrical release.

This may be a factor, but it is also possible that the film lacks any big stars, while “Ticket to Paradise” was led by two of the biggest names in Hollywood in the last 30 years.

According to Universal, the film has so far earned $96.6 million worldwide.

Ultimately, movie stars may not mean as much as they used to in Hollywood, but they can still help sell tickets, according to Paul Degarabedian, senior media analyst at Comscore (SCOR).

“Star power is alive and well with the top two films clearly benefiting from the brand recognition and big-screen appeal of the likes of Johnson, Roberts and Clooney,” Degarabedian told CNN Business. “Although many have dismissed the importance of putting big stars in a movie, this weekend showed that having an actor with real movie star credentials can lead to box office success.”



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