80-year-old Amitabh Bachchan, who is known for his acting, has been providing content to users on various platforms for the past several years. While he ruled the single-screen theaters as the ‘Angry Young Man’ in the 1970s and 1980s, he currently continues his career as a game show host on television.
Let’s see how he is performing on the free-to-watch YouTube platform.
A content analysis on some verified YouTube channels showed the availability of around 70 Bachchan movies. Although a good amount of Bachchan’s content, including some of his hit films, is available on unverified channels, business line Not considered for this analysis.
Bachchan’s first film was released in 1969 Seven Indians (which is in black and white) has recorded more than 3 million views since it was uploaded on February 2015.
However, the highest number of views was recorded by his 1999 film I’m sorry. Bachchan’s film, where he plays a double role, has received a maximum of 36.5 crore views since it was uploaded in November 2020. It also topped the list in terms of number of likes (23 million) and comments (40,497).
More than 20 movies are included Hush hush hush hush hush hush hush hush hush hush – Has recorded 1-8 million views on YouTube. Almost 40 films – incl Anand, Abhiman, the great gambler – Collected 10-99 million views.
Interestingly, content from before 2000 is getting good views on YouTube. Films released before 2000 accounted for 80% of the views and almost three-quarters of the likes and comments.
Since 2016, with internet data becoming cheaper, the supply of Bachchan’s films on YouTube has also increased. After 2016, 87% of Bachchan’s films were uploaded on YouTube.
However, the supply of content on YouTube gained momentum post-Covid. During the four-year period between 2016 and 2019, 45.71 percent of movies were uploaded on the platform. In the last two and a half years, YouTube has uploaded about 41.43% of movies. big gamblerwhich was released in 1979, was one of Bachchan’s first films to be made available on YouTube in 2011.
People wearing protective masks walk past a mural of Bollywood actor Amitabh Bachchan. Reuters
With OTT (over-the-top) platforms, including YouTube, catering to content-hungry audiences, older films have their place in this area of content distribution.
Amitabh Bachchan and Rajesh Khanna in Harshikesh Mukherjee’s Anand
Hardly a decade ago, digital rights were unheard of in the film industry. Now filmmakers think about revenue from digital rights while planning their projects. According to the 2022 EY-FICCI report on the entertainment sector, the value of digital rights of films increased to Rs 4,000 crore in 2021 from Rs 1,900 crore in 2019.
In such a situation, it is common to see old movies of superstars like Amitabh Bachchan getting millions of views on free-to-view OTT platforms like YouTube.